The following describes the background of Consumer Clarity's principal and related marketing research experience. It provides a glimpse of the reasons why Consumer Clarity is focused on consumer understanding and helping our clients generate more effective marketing strategy to grow business revenue.
Principal's Biography
Dennis Devlin, President & CEO of Consumer Clarity, is both a consumer strategist and learning advocate. His founding of Consumer Clarity utilizes this dual orientation of a unyielding focus on understanding consumers and also advocating continuous learning. His entire professional career has been committed to deeply understanding what drives consumer behavior and generating insightful consumer knowledge to improve marketing strategy and drive business revenue growth for his clients. He has accomplished this objective through successful custom marketing research project management and consulting, mentoring and training in marketing research and teaching in the more traditional classroom setting. He serves as an adjunct faculty instructor teaching marketing research at the University of Cincinnati.
Principal's Experience
Through its principal, Consumer Clarity has extensive management and consulting experience in both quantitative and qualitative research. This research experience is broad in an industry context, and includes consumer packaged goods (CPG), retail, health care, financial services, and many others.
Consumer Clarity has significant experience supporting the research needs of companies of all sizes - large, medium and small, including major research users such as Procter & Gamble, Kao Brands, Dole Packaged Foods, Brown-Forman, Heinz, Kellogg, Keebler, KFC, McDonald's, Philip Morris, Gateway, Fidelity Investments, PNC Bank, Humana, Blue Cross Blue Shield to name just a few. That client experience, however, also includes many small and medium-sized companies, as well as other market research firms, advertising agencies, branding firms and public relations firms.
Specialties include but are certainly not limited to consumer research related to the following: consumer needs assessment, satisfaction and segmentation, market understanding, concept understanding, product development (particular expertise in new product development), product management, advertising/promotion awareness and effectiveness, brand understanding and imagery, and shopper insights.